Case Study

A Transformative Journey for
B Better

BBetter

"B Better", Holistic Health & Wellness Community

B Better is a global health membership platform founded by practitioner Bernadette Abraham, aimed at democratizing access to functional medicine and wellness support. It serves a worldwide community seeking root-cause solutions for health concerns by offering expert guidance, educational resources, and actionable protocols.

Since its inception, B Better has focused on holistic health, but its reliance on disparate platforms hindered user experience and operational efficiency. To address these challenges, B Better partnered with us to develop a comprehensive, tailored digital solution.

Cooperation period

2024 - Active

Industry

Health & Wellness

Tech Stack

PHP

ElectronJs

React

NodeJs

MySQL

ElasticSearch

GraphQL

Python

Services Engaged

The Situation: Navigating Fragmentation

At least 40% of all businesses will die in the next 10 years… if they don't figure out how to change their entire company to accommodate new technologies.

John Chambers

Fragmented User Experience

B Better's operations were hindered by dependence on three separate platforms: NurtureDash for subscriptions, Circle.io for community engagement, and WordPress for content management. This fragmentation led to user confusion, escalated costs, and reduced operational efficiency, ultimately detracting from the overall user experience.

Escalating Operational Costs

The reliance on multiple independent services imposed a significant financial and administrative burden. Maintaining separate premium subscriptions for NurtureDash, Circle.io, and WordPress created high fixed overhead, while the lack of synchronization necessitated costly manual intervention for routine tasks. These overlapping expenses and the labor-intensive nature of cross-platform management led to a "fragmentation tax," where resources were diverted from growth to simply maintaining baseline operations.

Data Accessibility Challenges

With information dispersed across various platforms, data retrieval became cumbersome. This issue limited insights and analytics capabilities, preventing B Better from fully harnessing the power of its data for informed decision-making.

Security and Access Management Issues

The reliance on disparate systems also raised concerns regarding data ownership and created inconsistencies in user access controls. These security challenges further complicated user engagement, making it difficult to maintain a cohesive and secure environment for members.

Main Challenges

Origen Pre-Implementation Concerns

Navigating Data Integration

Absence of APIs: The lack of application programming interfaces from NurtureDash and Circle.io complicated efficient data extraction. This required us to devise innovative strategies to ensure seamless data flow between the various components of the platform.

Ensuring a Cohesive User Experience

UI/UX Design: Integrating the distinct user interfaces from multiple disparate platforms posed significant design challenges. It necessitated extensive iterations to create a unified and engaging user experience that would resonate with members across all functionalities.

Technical Performance Standards

Performance Metrics: With the upcoming platform encompassing diverse components such as an LMS, e-commerce shop, community system, video streaming capabilities, event management tools, subscriptions, and CRM, we faced the challenge of ensuring robust performance across this expansive architecture. Establishing high standards for LCP, INP, and CLS was critical to delivering a responsive and smooth user experience. Effectively managing the performance of such a complex system was essential to prevent potential bottlenecks and ensure user satisfaction during interactions with the platform.

The Solution

Elevating User Experience with an Integrated Digital Platform

By creating a unified ecosystem through tailored software development, we transformed B Better into a cohesive digital experience that seamlessly integrates eCommerce, community building, and content management.

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Addressing Pre-Implementation Concerns

In response to our pre-implementation concerns about data integration, user experience, and performance standards, we developed a multifaceted approach to ensure a successful transition. Our goal was to create a cohesive platform that effectively addressed the challenges presented by the vast architecture of the upcoming system, which encompasses an LMS, e-commerce functions, community features, and more.

Data Migration Strategy: From Fragmentation to Integration

To tackle the complexities of data migration, we employed innovative strategies:

Data Crawling and Mapping

To address the absence of APIs, we created a web scraping tool that efficiently extracts and maps existing data, ensuring seamless integration into the new platform. This proactive approach helped overcome fragmentation issues and ensured that no critical data was lost in the transition.

Relational Data Management

We established a sophisticated database structure designed to maintain data integrity and relationships among various components. This framework addressed concerns about managing complex data sets and enabled us to implement robust user interactions across the platform.

Streamlined Content Management

Dynamic Content Management System | User-Friendly Design

Transforming Content Delivery

Through the adoption of a dynamic content management system, we enabled B Better to seamlessly manage blogs, handouts, and educational resources. This integration not only improved the consistency of their offerings but also enhanced user satisfaction.

Enhanced Search Functionality

The platform features robust search capabilities that allow users to quickly find relevant content, contributing to an overall improved user experience.

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Unified Platform Development: All-in-One Solution

In creating a comprehensive platform, we focused on integrating essential functionalities that respond directly to our identified concerns:

Key Features:

Integrated Learning Management System (LMS)

Designed to support various educational methodologies and diverse content types.

Community Features

Enhanced engagement tools, including forums and event notifications, to foster interaction among users.

Dynamic Content Management System (CMS)

Streamlined management of blogs and educational resources, making content updates efficient.

eCommerce Capabilities

Incorporated store management and user role management within the OrigenCart framework for a cohesive subscription system experience.

Granular Access Control System

Implemented content restriction settings based on membership levels to provide tailored user experiences.

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Performance Optimization Strategies

To enhance application performance, we focused on:

Advanced Caching Techniques

We utilized Redis for object caching and designed a smart whole-page caching system to optimize load times. These measures are critical in ensuring that the complex integration of features operates smoothly, addressing concerns about performance metrics for LCP, INP, and CLS.

Performance Monitoring

By constantly assessing metrics, we refined the user experience to ensure that all elements functioned seamlessly, particularly during interactions that required heavy data processing.

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Enhanced User-Centric Design

We prioritized creating an engaging user experience to boost retention:

Hatchery Framework Integration

Utilized a performant headless UI/UX framework developed by Origen to ensure a consistent and intuitive user interface across all platforms.

Granular Search Functionality

Developed advanced search capabilities with multi-faceted filters, enabling users to quickly find relevant content.

Unified, Streamlined Digital Experience

The implementation of a comprehensive digital solution transformed B Better’s operations. By consolidating their platforms, we reduced onboarding time by 60% and drove a 40% improvement in operational efficiency, resulting in significant cost savings.

Enhanced User Engagement and Accessibility

With the granular access control system in place, B Better achieved a more personalized user experience, leading to a marked increase in user satisfaction and retention rates. The unified platform not only simplified management processes but also fortified B Better's data security against potential threats.

Performance Benchmarks

Before and After Performance Metrics:

LCP improved by 83%! post-migration for the private website.
INP significantly decreased, enhancing user interactions.
CLS maintained below acceptable thresholds for a smoother visual experience.

Mobile Apps

Mobile Native Clients: We delivered an IOS and Android native mobile applications, allowing users to access features anytime, anywhere, thus enhancing convenience and engagement.

The Result

The collaborative journey with "B Better" reflects our dedication to innovation and thoughtful software development. By creating a unified platform that addresses their unique challenges of fragmentation and data accessibility, we helped "B Better" navigate the complexities of the digital age. Through our partnership, we delivered a tailored, high-performance ecosystem that not only streamlined operations but also significantly enhanced the user experience for their global community.

The New "B Better" Ecosystem

Deliverables and Key Features

A Unified, Streamlined Digital Ecosystem

We successfully consolidated the functionality of three disparate platforms—NurtureDash, Circle.io, and WordPress—into a single, cohesive ecosystem. This transformation eliminated data silos and user friction, resulting in a >60% reduction in onboarding time and a >40% improvement in operational efficiency. The new architecture ensures that all data flows seamlessly between components, empowering B Better with actionable insights and reduced operational costs.

OrigenCart eCommerce & Granular Access Control

We incorporated robust eCommerce capabilities directly into the framework via OrigenCart. This allows for seamless subscription management and store operations. Coupled with a Granular Access Control System, the platform now offers personalized user experiences by restricting or granting content access based on specific membership levels, significantly increasing user retention and data security.

Native Mobile Experience & Performance Optimization

Recognizing the need for accessibility, we delivered native iOS and Android mobile applications, allowing members to access health resources anytime, anywhere. Under the hood, the platform leverages advanced caching (Redis) and the Hatchery headless UI/UX framework to ensure speed.

LCP (Largest Contentful Paint) improved by 83% on the private website.
INP (Interaction to Next Paint) was significantly decreased to ensure smooth interactions.
CLS (Cumulative Layout Shift) was maintained below thresholds for visual stability.

Dynamic Content & Community Engine

To foster deep engagement, we merged content management with community interaction. The solution features:

Dynamic CMS: A streamlined system for managing blogs, handouts, and resources with enhanced search capabilities and multi-faceted filters.
Social Community Features: Built-in forums, event notifications, and interaction tools that replace third-party dependencies, keeping the community connected directly within the platform.